How It Works

The Auction Process

1
0ms

User Visit

A user visits a publisher website with NetworkGond tag.

2
10ms

Bid Request

Our SSP sends bid requests to connected DSPs.

3
50ms

Auction

DSPs analyze data and submit bids. Highest bidder wins.

4
100ms

Ad Serve

Winning ad creative is served to the user.

Sub-100ms Latency50ms avg
Data Centers15+ regions
Fraud PreventionReal-time
Rich DataDevice + Geo

Protocol Examples

Bid Request & Response

bid-request.json
{
  "id": "bid_123456789",
  "imp": [{
    "id": "imp_1",
    "banner": {
      "w": 300, "h": 250
    },
    "bidfloor": 0.50,
    "bidfloorcur": "USD"
  }],
  "site": {
    "domain": "example.com",
    "cat": ["IAB1"]
  },
  "device": {
    "geo": {
      "country": "USA",
      "city": "San Francisco"
    }
  },
  "tmax": 100
}
bid-response.json
{
  "id": "bid_123456789",
  "seatbid": [{
    "bid": [{
      "id": "response_bid_1",
      "impid": "imp_1",
      "price": 2.50,
      "adm": "<div>Ad HTML</div>",
      "adomain": ["advertiser.com"],
      "w": 300,
      "h": 250
    }],
    "seat": "dsp_seat_1"
  }],
  "cur": "USD"
}

API Endpoints

RTB Endpoints

POST /rtb/bid
Submit bid requests
GET /rtb/stats
Real-time auction statistics
POST /rtb/sync
Cookie sync endpoint
GET /rtb/health
System health status

Getting Started

Integration Guide

1. Requirements
  • HTTP/2 support with TLS 1.2+
  • Minimum 50ms response time capability
  • JSON parsing with gzip compression
  • Valid SSL certificate
2. Endpoint Setup

Configure your bidder endpoint in the dashboard:

https://your-dsp.com/rtb/bid

We'll send test bid requests to verify connectivity before enabling live traffic.

3. Testing & Validation

Use our sandbox environment for testing:

https://sandbox.networkgond.com/rtb/test
4. Go Live

Once testing is complete:

  • Submit integration for review
  • Set your QPS limits
  • Configure geo and format filters
  • Enable live traffic in dashboard

Ready to Integrate?

Contact our integration team to get started with RTB access.